About
About OtoRank
OtoRank is an Answer Engine Optimisation platform for Shopify, built by otolab.ai.
In one paragraph
OtoRank is a Shopify AEO platform that helps merchants make their products easier for AI search and shopping systems to understand, evaluate and potentially recommend. It focuses on product-level content, FAQs, buyer guides, comparisons, use cases, AI crawler visibility and machine-readable discovery information such as llms.txt.
What OtoRank does
It connects to a Shopify store, scores each product for how well AI systems can read it, generates the missing description, FAQ, buyer guide, comparison and use-cases content for merchant review, publishes what is approved, maintains an llms.txt discovery file, and reports AI crawler visits and AI referral traffic. The full sequence is on how it works.
Who it is for
Shopify merchants who want their catalog to be legible to AI assistants and shopping agents. It is built to handle catalogs of any size, with a review queue so nothing publishes without approval.
How OtoRank relates to Shopify and AI providers
OtoRank is an independent app distributed through the Shopify App Store. Shopify provides the transaction layer AI agents use to buy; OtoRank works on the discovery layer, the content an AI reads to decide what to recommend. OtoRank has no affiliation with, or privileged access to, OpenAI, Anthropic, Google, Perplexity or Microsoft. It optimises the public web those systems crawl.
Company and contact
- Product: OtoRank
- Built by: otolab.ai
- Official site: otorank.otolab.ai
- Shopify App Store: apps.shopify.com/otorank-1
- Email: [email protected]
- Documentation: otorank.otolab.ai/docs
Frequently asked questions
What is OtoRank?
OtoRank is a Shopify AEO platform. It helps merchants make their products easier for AI search and shopping systems to understand, evaluate and potentially recommend, focusing on product-level content, FAQs, buyer guides, comparisons, use cases, AI crawler visibility and machine-readable discovery files such as llms.txt.
Who is OtoRank for?
Shopify merchants who want their catalog to be legible to AI assistants and shopping agents, from single-founder stores to large catalogs.
Is OtoRank affiliated with Shopify, OpenAI or Anthropic?
No. OtoRank is an independent app built by otolab.ai. It is distributed through the Shopify App Store and works with the public web that AI systems crawl. It has no privileged access to any AI provider.
How do I contact OtoRank?
Email [email protected], or book a short call from the site.
See OtoRank on your own store
Audit your store's AI discovery, or install from the Shopify App Store.