Shopify gives AI agents a checkout.
OtoRank gives them a reason to show up.

Every Shopify store is now visible to AI agents. Only stores with OtoRank get recommended.

Check My Free AEO Score Install Free on Shopify

How shoppers used to search

waterproof hiking backpack

How shoppers search now

What's the best waterproof backpack under $80?
The Trail Runner 32L. IPX6 waterproof, fits as a carry-on, and reviewers love it for wet-weather commutes.
15×
AI-driven orders grew in 2025
8×
AI traffic growth year over year
0
Config needed, works on install

The Problem

Shopify tells AI agents how to buy.
Not what to buy.

People are asking ChatGPT and Gemini what to buy instead of typing into Google, and Google itself now answers with AI summaries instead of a page of links. Shopify makes sure your store can complete that sale once an AI agent picks it. It doesn't make sure your products get picked in the first place.

That's the part Shopify deliberately leaves open for merchants to fill in, and it's exactly what OtoRank does automatically.

What Shopify handles

  • Adding items to a cart
  • Completing checkout
  • Talking to AI shopping agents
  • Sharing shipping & return policies
  • No product descriptions
  • No FAQ content
Can complete a sale

What OtoRank adds

  • AI-written product descriptions
  • Answers to real customer questions
  • Your best content shown first
  • Works for catalogs of any size
  • See which AI assistants visit you
  • A shopping guide AI agents can follow
Gets you recommended

Check your store's AEO score

Paste any Shopify store URL. No login, no email, just a score and what to fix first.

Features

Built for how AI actually reads

Everything OtoRank does is designed around how AI crawlers index content and form recommendations.

87

AEO score, 0 to 100

Every product gets a score for content quality, structural completeness, and verified AI crawler visits. A number that climbs as you generate content.

Example score shown. Yours starts wherever your current content leaves it.

Written the way AI reads best

Plain, natural writing that AI assistants can actually understand and quote back to shoppers.

AI crawl analytics

See exactly which crawlers, GPTBot, ClaudeBot, PerplexityBot, have visited your store.

Merchant review loop

Generated descriptions and FAQs wait for your review before anything publishes.

An AI shopping guide for your store

OtoRank builds a plain-language guide AI agents use to understand what your store sells, updated automatically as your catalog changes.

Built for catalogs of any size

Big catalogs don't get left behind. AI assistants only have so much attention per visit, so OtoRank splits large stores into focused batches, making sure every product gets read, not just the first few hundred.

Built On Shopify's Agentic Framework

Shopify gets you sale-ready. OtoRank gets you picked.

Both live in the same store, working toward the same sale.

Shopify

Shopify's agentic framework makes sure that once an AI agent picks your product, the purchase actually goes through: cart, checkout, and payment.

OtoRank

Makes sure the AI agent picks your product in the first place, with the descriptions and answers it needs to recommend you by name.

McKinsey estimates agentic commerce could be worth $3 to 5 trillion by 2030. The more people let AI shop for them, the more this partnership matters.

From the blog

What AI shopping agents actually read

Plain explanations of llms.txt, AEO, and the gap Shopify leaves open for merchants to fill.

View all posts

Deep Dive

Why Shopify's own llms.txt isn't enough

The gap Shopify names in its own docs, and why it's not a knock on Shopify.

Guide

What is llms.txt, and what's missing from Shopify's version?

llms.txt explained in plain English, no jargon.

Guide

The 5,000-product problem

Why AI crawlers never read most of a large catalog, in plain numbers.

Pricing

Start free. Scale as you grow.

One credit covers a description and FAQ pair for one product.

Founding Member pricing — available until launch day. Price doubles at full release.

Free

$0 /mo

0 credits, no card required

  • 5 products
  • See which AI assistants visit your store
  • Know which products AI can't see yet
  • Works automatically, nothing to set up
Get started free
Most popular

Growth

$14.99 /mo

250 credits

Perfect for growing stores

  • AI-ready content for 250 products a month
  • Every feature included, nothing locked away
  • Email support when you need it
  • Need more some months? Top up anytime
Start Growth plan

Pro

$39.99 /mo

750 credits

For high-volume stores and agencies

  • AI-ready content for 750 products a month
  • Jump the queue with priority support
  • Connect it to your own tools and workflows
  • Need more some months? Top up anytime
Start Pro plan

Need more? Enterprise $99/mo gets you 2,000 credits/month. Contact us

Questions merchants actually ask

Straight answers, no sales language.

How is this different from Shopify's own llms.txt?

Shopify's file handles the transaction layer: the UCP endpoint, MCP tools, and the checkout flow AI agents use to buy from your store. It doesn't include product descriptions or FAQ content, so there's nothing there for an AI to base a recommendation on. OtoRank writes its discovery content into that same file, right after Shopify's part. Nothing gets replaced.

Do I need to touch code or edit theme files myself?

No. OtoRank writes to templates/llms.txt.liquid and agents.md.liquid through Shopify's own Asset API when you install it. There's no code to copy and no theme file to open yourself.

Will this conflict with the SEO app I already use?

Unlikely. OtoRank doesn't touch meta titles, sitemaps, page speed, or anything a general SEO app already handles. It's focused specifically on AI-discovery content: product prose, FAQs, and the llms.txt/agents.md files most SEO apps don't generate at all. Most stores run both side by side.

What's a credit, exactly?

One credit generates one product's AI description and FAQ pair. Paid plans get a set number of credits each month (Growth 250, Pro 750, Enterprise 2,000). The Free plan doesn't include generation credits, it scores your first 5 products and shows you the gap, so you can see exactly what a paid plan would fix before spending anything.

Does content publish to my store automatically?

No. Every AI-generated description and FAQ lands in a review queue first. You approve or edit before anything goes live on your store or into your llms.txt file. Nothing publishes on its own.

What happens if I uninstall OtoRank?

OtoRank removes the discovery content it added to templates/llms.txt.liquid and agents.md.liquid automatically. Shopify's own llms.txt output goes back to its default state, no leftover files.

Which AI assistants does this actually reach?

Anything that reads llms.txt or agents.md, or crawls your product pages directly: ChatGPT, Claude, Perplexity, Microsoft Copilot, and similar shopping agents. The crawl analytics inside OtoRank show you GPTBot, ClaudeBot, and PerplexityBot visits by name, so you're not guessing.

AI is already browsing your competitors' stores.

Give it a reason to recommend yours instead.

Install Free on Shopify

Free to install, no credit card required, works on install.